Kettenbrückengasse 17 I 5th
+43 680 21 41 562
+43 699 116 62 703
Tue-Fri: 1–7pm
Sat: 10am–4pm


The four designers Adiba Mahmoud, Dörte Kaufmann, Sandra Gilles, and Ursula Lidy share the shop N°17, where you can buy handmade fashion and accessories made exclusively in Vienna. The label Diba se Diva stands for contemporary fashion design in small series, Zum Glück geboren produces birthday presents, SANDRA GILLES creates fabulous upcycling fashion out of discarded jeans, and the lu-design label presents waxed-cotton handbags and rucksacks seen all over town.

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Gabi Budweiser

I’ve been meaning to tell you for a long time now how great business has been thanks to your city guide.

So many more tourists than before come by just to have a look at the shop or because they want an umbrella or a pair of gloves to take back with them from Vienna. Today a woman was having trouble making up her mind, and while she was deciding, her husband found three pairs of Burlington socks to buy.

When I asked her if she might like a copy of the Vienna city guide, she smiled , saying: ‘We already have one. That’s how we found your shop!’ ;))

I really regret having missed out on being part of the 18/19 edition [of GUIDED]. So as soon as it’s possible to come on board again with you, PLEASE, PLEASE call me!!! Kind regards from Neubaugasse.

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