VIU Flagshipstore Wien


Neubaugasse 36 | 7th
+43 1 720 81 54 41
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Mon–Fri: 10am–7pm
Sat: 10am–6pm

VIU’s sun- and corrective glasses unite the highest design standards, absolute transparency in terms of production, and fair prices. The VIU label has been in Vienna since June 2016, with its own store in Neubaugasse. From design and production to sales, everything at VIU comes from a single source. That is how corrective glasses, including the finest lenses, can be oᴀered for as little as €165, and sunglasses starting at €145. Swiss design. Handmade in Italy.


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Jutta Pregenzer, PREGENZER, 1040 Vienna

‘GUIDED is for all the tourists who come to Vienna, but also for the Viennese who are looking for shops outside the mainstream. With GUIDED they are quickly and easily found. GUIDED is available at no charge in hotels, shops, and from other select partners, such as design fairs, which makes it especially appealing, because you can just take it with you and enjoy the varied array of fine shops – sweets, fashion, design – or other outstanding places. GUIDED is for all those who love to explore a city.’