The Austrian label ZERUM has openedits first Fair concept store in Vienna: eco fashion and accessories covering 180m2. Whether sporty or elegant, you’ll find it here.
‘GUIDED is for all the tourists who come to Vienna, but also for the Viennese who are looking for shops outside the mainstream. With GUIDED they are quickly and easily found. GUIDED is available at no charge in hotels, shops, and from other select partners, such as design fairs, which makes it especially appealing, because you can just take it with you and enjoy the varied array of fine shops – sweets, fashion, design – or other outstanding places. GUIDED is for all those who love to explore a city.’