Pregenzer Fashion Store

Schleifmühlgasse 4 I 4th
+43 1 586 57 58
Diese E-Mail-Adresse ist vor Spambots geschützt! Zur Anzeige muss JavaScript eingeschaltet sein!
Mon–Fri: 10am–6.30pm
Sat: 10am–5pm

It is considered to be one of the first concept stores in Vienna, but even after 26 years, it still surprises the locals and visitors to the city with its superb quality: the PREGENZER FASHION STORE. Besides its constantly changing group of small domestic and imported European designer labels, the shop in the Freihausviertel captivates people with its own collection, entirely fairly produced in Austria: extravagant looks, purist design, and natural materials. Regardless of the occasion, the motto here is ‘Sought and found!’ Whether it is a blazer for a business lunch, a rather unusual evening dress for the theatre, a pair of handmade Italian shoes for the next trip to the city, retro shades for a sailboat outing, or handmade artisan jewellery, one can ἀnd a pot pourri of upmarket special designs of all types. PREGENZER not only hosts a number of (un)known labels, it also serves as a link between art and fashion!

GUIDED* facebook


Conny Fritzsche, Fessler Kamine, 1040 Vienna

‘... small, highly unusual, a good reference for discovering new, out-of-the-ordinary shops ... Tina Haslinger has a good nose for finding the small, special, select shops for her GUIDED, ... belongs in every modern household as a reference, ... I love it. Something like this has been missing from our world of information ... fantastic size, looking forward to the next GUIDED.’